Some
common terms can trigger SPAM filters if included in your email
marketing copy.
Note,
however, that the mere use of a couple of these terms will not have
you backed up in SPAM filters everywhere. Filters use a point system
to determine what constitutes an unwanted email.
So
the point is, be aware of this issue and do spot checks on your
email copy. If some of these terms are used, ask yourself, "do
I really need this in here?" That should generally keep you
out of trouble.
Potentially
Dangerous Tactics:
Subject
lines that start with "free"
Any
excessive use of capital letters
Overuse
of characters like "*" or "!"
Potentially
Dangerous Words:
SPAM
- I am not sure why, but many industry experts avoid this
word. I can't see spammers ever using this word, but if you can
avoid it, it is best.
FREE
in all caps
Use
of free with select words such as "offer"
Free
quote
Full
refund
What
are you waiting for
While
supplies last
While
you sleep
At
any rate, you get the ideas. For a nice, comprehensive list, refer
to WilsonWeb, which has published a list of the top
250 words that trigger SPAM filters.
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