Drive
sales. Generate leads. Engage your customers.
Recipients
of permission email are one click away from your products and services.
Email marketing can increase web site traffic, generate sales, improve
customer retention, facilitate corporate communications, build your
brand image and more. The potential is limitless when managed correctly.
According
to a recent Bigfoot Interactive study, 94% of all adults who currently
subscribe or have received a permission-based email in the last
3 months have made a purchase from at least one of the retailers
referenced in the study. These can be your customers.
Permission
email is not spam.
Permission
email marketing is the practice of only emailing to people who have
willingly consented to receive email from you. It is this consent
from recipients that distinguishes permission email from “spam.”
Apokrisis
is committed to ethical Internet marketing and is a strict practitioner
of the AMA’s code of ethics for email marketing, designed
to eliminate spam, and the Code of Conduct set forth by the Email
Service Provider Coalition. Apokrisis email programs all comply
and supercede the regulations of the new CAN-SPAM Act of 2003.
Save
money and know results more quickly than with direct mail.
Email
messages cost up to one-tenth of direct mail and one fifteenth of
telemarketing. Expensive printing and postage is no longer necessary.
Cost
per message:
Email: $0.20
Telemarketing: $1.00 - $3.00
Direct Mail: $0.75 - $2.00
Source: New Century Communications, 2001
Unlike
direct mail, which takes months to achieve results, email campaign
results are usually complete within a week. An additional but difficult-to-measure
benefit as well is offline sales driven by the branding and messaging
of your campaign.
Get
a compelling message out to your customers at the right time.
Apokrisis
helps define your goals for your email campaign, develop a solid
campaign strategy, and execute, meeting your timeline and budget.
Our services include:
- Branded
HTML email templates
|
- Response
generating copywriting
|
- Autodetect
of HTML or text emails
|
- A
web site subscribe/unsubscribe/ preferences module
|
|
- Results
tracking & Reporting
|
Know
what happened and why.
Apokrisis
provides on the fly, web-based statistics and reports analyzing
campaign results and return on investment. This can include people
clicking from the email to your site or number of conversions/purchases.
Inquire about Permission Email Marketing
Services
Not
convinced? See our permission email marketing
resources for research on the effectiveness of this medium.
|
