| Participatory Web, Also Known as "Web 2.0" is Here to Stay
Web 2.0 is a summary term used to describe websites, functions, and tools that allow web users to develop and share content for others to enjoy. Common examples are blogs with comments, review sites like TripAdvisor, social networks like MySpace and FaceBook, video sites like YouTube and more.
As more and more of the web population engages with this type of web content, marketers are increasingly asking the question - how can I reach people in this web environment?
Online Population Trusts Web 2.0 Content - Are You Out There?
Research indicates that web users trust user-generated content more than corporate content or other traditional content models. This is a trend that will only grow in impact. Sites like TripAdvisor has changes the way people plan and buy travel online using this model.
Determine How It Can Support Your Web Program
Apokrisis can cut through the clutter and determine how you can engage in the web 2.0 community to effectively market your business. This can help you stay ahead of the curve and get ahead of your competitors.
See our favorite resources out there for Web 2.0 Content on our del.icio.us account.
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